Benefits for Advertisers
During 2005 we encountered a lot of demand from advertisers, publishers and agencies for new ways to place, run and pay for online advertising campaigns. There was a lot of interest in “cost per click” (CPC), “cost per lead” (CPA) and “cost per sale” (CPS) models. This demand has been stimulated by overseas trends that now sees these forms of ad payment set to out strip the more traditional CPM rate card. Of course much of the CPC market is being driven by Google, Yahoo and MSN Search.
The network works by recruiting leading publishers who wish to expand their ad revenue streams by running more contemporary ad formats and by offering advertisers new ways to pay for these ads. The network also provides the publishers with the technology required to run these sorts of ads and to maximise their revenue by optimised ad selection and placement. Because payment for these ads is based on their performance the publishers take on the responsibility for selecting creative and placement that will deliver results.
How It Works
Advertisers can load CPM, CPC, CPA or CPS campaigns onto the network. Creative includes GIF, JPEG, FLASH, HTML, TEXT, CSV FEEDS, XML FEEDS and Co-Registration Forms. Publishers can then search the network and select ads they would like to run. Agencies can also load campaigns and publishers can even load their own advertisers as “Private” campaigns which only they can see.
Advertisers Only Pay for Results
- Define your KPIs & place a value on them.
- Pay per View (CPM 1,000 banner impressions)
- Pay per Click (CPC cost per click)
- Pay per Lead (CPA cost per action/acquisition e.g. enquiry, download, registration)
- Pay per Sale (fixed fee, % or product specific)
- Tiered Payment Structures (effective publishers get higher commission/rate)
- Offer Special Promotions (High performing publishers win prizes for their team)
For more information call contact us
and ask to speak to one of our business development managers